hi, i’m salonee
i’m a product designer at doordash. currently reading filterworld and training for my first half marathon. i live in brooklyn
i’ve worked on
unlocking new verticals
doordash wants to grow from a single-use to multi-use app, transitioning from all eatable moments to all shoppable moments.
for this, i’m working on creating a delightful (and scalable) experience for beauty shoppers.
press: pyments
new shopper conversion
on the growth team, i hypothesized solutions and design variations for A/B testing, resulting in shipping 2 new features and several PDP improvements. strategized a vision for growth design and experiments on a quarterly basis.
making grocery shopping faster
đŸ¤« (under NDA)
the first 15 minutes of basket building time are crucial for a stocked up basket. after that, for baskets with a subtotal > $75, each additional minute spent reduces the probability of converting.
i am working on a new 0 to 1 feature that helps shoppers build their baskets faster
doordash’s first credit card
i helped launch the doordash rewards mastercard driving 10% incrementally on GOV and order frequency. i led design for 4 additional entry points across the doordash consumer app and ran a vision sprint for the future of the doordash wallet
press: forbes
personalizing online furniture shopping
asian paints, a ~$39B paint company, manufactures, sells, and distributes paints and home decor. i co-led a team, building asian paint’s first end-to-end e-commerce solution for home decor.
reimagining insurance buying
led a team redesigning insurance shopping with timely and personalized interventions resulting in a 54% increase in customer motivation to bundle insurance policies.